Nowadays almost everyone is active on some or the other social media. It has guided the public in terms of buying and gaining knowledge about goods and services. According to a survey, companies earn a lot of revenue through social media, especially famous platforms like Facebook, Twitter etc.
This In turn, makes a huge impact on E-Commerce. A lot of awareness is spread due to such platforms. People get information about new products. Surveys are done on these sites which help in knowing the consumers more and more.
It becomes a two-way communication which links the customers to the business directly. Hence every E-Commerce company should embrace every social media platform so as to take the road towards success. A lot of things can be done very simply on the social media, so not much efforts are needed.
Social media has reportedly boosted up sales since it has shown flying colors. It also has had a huge impact on shipping of the products.
Personalized Ads help in giving a personal touch to the consumer which then can lead to purchasing of the product.
Therefore Social Media is becoming a major reason for increasing Sales for companies and it will continue to deepen its roots into E-Commerce.