Salesforce To Acquires E-commerce Giant CloudCraze


California-based cloud computing company Salesforce is working on a procedure to acquire cloud-based customer relationship management platform CloudCraze. The Chicago-based company is a enterprise e-commerce solution which is based on cloud computing.

CloudCraze confirmed the same on their website that they have signed a definitive agreement with Salesforce. The amount for which the deal was finalized is not known.

Company president and chief customer officer in the announcement mentioned how the industry in the B2B has grown and the potential speed with which it can grow. He also felt that their partnership with the Salesforce will help digital commerce to grow as well.

“The B2B commerce industry is expected to grow from $889 billion today to $1.2 trillion by 2021, and capturing this opportunity has never been more important for businesses. With the addition of CloudCraze to the Salesforce Commerce Cloud, Salesforce and its customers can now take advantage of this shift to digital commerce, enabling business buyers to browse and purchase online as easily as consumers shop today,” the column read.

As per details on Crunchbase, CloudCraze raised a $30.6 million in funding in the past which includes a $20 million infusion from the Salesforce’s strategic investment arm Salesforce Ventures and Insight Venture Partners.

This was Salesforce’s second acquisition of the year as the company has earlier take over a software firm Attic Labs. Interestingly, Salesforce has added 12 acquisitions under their belt in the year 2016. While 2017 saw zero action from the company, It seems that they might well repeat their spree of 2016 this year.


Image Credits :Digitizingpolaris


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