California based BlueShift, an AI-powered firm which terms itself as a customer data activation platform has bagged investment from Japanese conglomerate Softbank as it picks $15 million in Series B financing. Softbank’s AI focused early stage fund Softbank Ventures Asia led the investment round with Storm Ventures and Nexus Venture Partners also infusing the money.
Launched in 2014 by Manyam Mallela, Mehul Shah, and Vijay Chittoor the Series A for the firm had come in 2016 which was led by Storm Ventures when it had pumped $12 million in the firm. The current investment takes the total amount raised by the company to close to $30 million. The other backers of the firm include names like LUMA Capital Partners, Great Oaks Venture Capital, Tim Kopp, New Enterprise Associates, and others. The fresh funds will help the company ramp up the growth of the Customer Data Activation Platform. It will also build the ecosystem of apps under its recently released app framework.
Vijay Chittoor, the CEO of the company commenting on the deal said, “At Blueshift, our mission is to put AI in the hands of every marketer so they can transform their customer data into intelligent engagement on every channel. With this latest round of financing … we are poised to accelerate our growth and deliver the power of AI to even more brands.”
The firm counts names like LendingTree, Vouchercloud, the BBC, Udacity, Zumper, The Muse, and Tradera among its customers. The suite of Blueshift can be easily integrated with third-party platforms like Segment, SendGrid, Sparkpost, Branch, Facebook’s Custom Audiences, Enlighten, Demandware, and Twilio as well.
Storm Ventures managing director Tae Hea Nahm talking about the firm said, “Marketers need a system that was built ground up with AI. Savvy digital marketers are starting to realize that AI Marketing requires a fundamentally different architecture. Like the early transition to SaaS and now to AI, incumbents will have a very hard time re-architecting their platform.”
Image Courtesy : blueshift