AI-Powered Coaching App Mustard Picks Seed Funding


Athletics coaching app Mustard, Los Angeles, CA-based startup has announced raising $1.7 million in seed capital. Shasta Ventures and Intersect VC led the financing round with participation from a number of angel investors and athletes. David Novak and Mike Dixon, and all-star athletes Nolan Ryan and Drew Brees are the other names who have infused sum in the firm.

Mustard was founded in 2019 by Jason Goldsmith, Luke Collis, Rocky Collis, and Tom House as an elite-level motion analysis app for broad athletics. The AI technology and application suite helps in gathering report cards along with personalized, actionable drills to optimize performance.

Rocky Collis, the CEO of the firm speaking to Techcrunch said that “The product will be entirely free at first. Over time, we will add premium features for a low monthly subscription. Even when premium features are added, we plan to continue to offer a free version of the app that offers tremendous value to users.”

Apart from announcing the financing, the firm has onboarded a number of star athletes fro multiple sports as advisors to its platform. The names include 2-time Olympic Gold medalist and 2-Women's World Cup winner, Mia Hamm, NWSL star, and 2015 Women’s World Cup Champion, Meghan Klingenberg throwing coach to numerous NFL QBs, Adam Dedeaux, and others.

The users who want to check the features can now sign up on the website to get early access to the beta launch. With funding coming, it will be interesting to see how the firm utilizes the amount and move forward.


Image courtesy: Business Insider

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