Workflow Automation Firm Delightree Bags $3 Million From Top Backers


Delightree, the workflow automation company based out of San Francisco and Delhi has announced $3 million in a venture round funding from top investors like Accel Partners, Emergent Ventures, Brainstorm Ventures, Axilor Ventures, and Alchemist Accelerator.

Madhulika Mukherjee and Tushar Mishra had founded the company in 2019 as a platform that offers digital workflow tools to the workers who mostly rely on pen and paper. The duo has been around for a while. They were working on Survaider, prior to starting Delightree, a platform that reviewed and monitored customer feedback across social media and reviews, and then it turns it into actionable to-do lists.

“We were surprised to learn how most franchises still either run on pen and paper or old desktop-based software. Delightree is helping owners turn their stores into future-ready smart stores, where the majority of processes and workflows are automated.”

Accel partner Dinesh Katiyar talking about the financing said, “Delightree is focusing on an industry segment—franchise businesses—that has traditionally struggled to find technology solutions that are right-sized for them. It takes care of the tedious part of managing a franchisee location and enables frontline employees to be on top of their tasks with ease. A solution like Delightree is especially needed now when COVID-19 has led to a higher compliance burden on such businesses.”

It will be interesting to see how the firm utilizes the latest financing to make a bigger impact with their product amidst times when  everyone is working from home.


Image courtesy: TechCrunch

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