Shine, the self-care and wellness app has announced that it has bagged a funding of $5 million in a series A round. The company apart from announcing the funding news revealed that it has hit the 2 million users mark on their app. Notably, the company was launched 2 years back and has raised more than $8 million to-date.
Comcast Ventures was the leader during the funding round while The New York Times, Betaworks, Eniac Ventures, Female Founders Fund, Felix Capital and BBG Ventures were others who took part in the funding round and infused some capital in the company.
The company functions uniquely as instead of pushing for exercise are suggesting everyone to eat good food, the company tells it’s users to accept the way they are through self-care. It sends affirmations to the users on the same directly on their mobile phones. The company used to send text messages initially but now through their app it provides meditations, personal growth stories to motivate the users and other such services.
Marah Lidey, the CEO of Shine while saying how their company functions said, “At Shine, we want our users to know that it’s okay to be vulnerable, it’s okay to honor your progress, and it’s okay to give yourself space to feel how you feel.” “At the end of the day, we want our users to feel less alone in the feelings that make us all human," added Lidey.
Naomi Hirabayashi is the other co-founder of the company. Lidey while pointing out their goals said, “Our short- and long-term goals are one in the same: to make wellbeing accessible.
”The company has a presence in over 189 countries in the world. With the fresh capital, Shine wishes to expand the size of their team and wishes to add more services to their suite in order to help the users of the app.
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