The alliance of these companies will be starting from Bengaluru and will be soon passed on to the whole of India.
To give the initiative a kickstart, Metro handed 15 Metro cards to Uber drivers. This was done by the company's COO Pieter Boone, along with Christoph Winterer, Operating Partner, Asia Region, Metro Cash and Carry, and Arvind Mediratta, CEO & MD, Metro Cash and Carry India.
On the 3rd November 2017, this alliance was announced with a plan of providing memberships to driver partners. Uber driver partners will now enjoy special discount and offers from Metro whereas Existing customers of Metro will get the same through Uber.
Pieter Boone said in a statement, "India is a very important market for Metro and we are glad to kick-off this initiative from here. Through this partnership we aim at providing them access to the wide range of car accessories, oils, lubricants, confectionery and beverages at our wholesale outlets which will be instrumental towards making their business more profitable”
He also added that this will be beneficial for his customers too since they can enjoy the ease of carrying the usual bulk purchase made at the Uber store.
Metro Cash and Carry is represented in 25 countries with over 750 self-service wholesale stores. Employing more than 1 Lakh people worldwide, the wholesale company reported sales of around € 29 billion in 2015-16.
It operates over 24 wholesale distribution centres since it has entered the Indian Market in 2003. This alliance will surely be fruitful for the drivers and customers of Uber and Metro.
Image Courtesy- Uber, Business Line & PowerHomeBix