New York based next generation consumer Data Company MobileWalla has bagged a funding of $12.5 million in fresh funding in Series B round. The funding round was led by New York based private equity platform GCP Capital. ATW Partners, a new backer along with existing investor Madrona Venture Group also participated in the funding round.
The firm recently expanded their wings in the Indian market by opening headquarters in Kolkata. MobileWalla founder and CEO Anindya Datta talking about the fundraising said that “We have been expanding our global footprint, and we can now put real resources in geographies like Japan, Korea, India, and Australia, all of which have such incredible growth potential.” Notably, the firm already has its presence in Japan, Korea, India, and Australia apart from their offices in NYC and Atlanta in the US.
Datta also revealed that they want to increase their strength in the data science team. “Our ability to combat fraud, predict age and gender, and verify footfall traffic will all take a leap forward this year,” said the CEO.
The New York based firm was founded in 2011 by Datta which is a next-gen consumer data platform which gives a time-based analysis of location and app usage on the global scale. GCP Capital Partners' Managing Director Boris Gutin Talking about their idea of backing the firms said that "GCP Capital Partners has invested in and evaluated numerous businesses in the consumer data industry. In an industry where many companies claim to possess differentiated data, we were excited by Mobilewalla’s truly unique product capabilities, especially around data cleansing, fraud mitigation, and storage."
The company has clients from various sectors ranging from telecommunications, retail, consumer packaged goods, and financial services where it offers their services to major B2C companies.