Stylish footwear startup Birdies, a company based out of San Francisco has confirmed raising $8 million in Series A round investment. The fresh funding comes from Norwest Venture Partners who led the round with participation from Slow Ventures and existing backer Forerunner Ventures.
The current investment takes the total amount raised by the company over $10 million. Prior to this round, the company had bagged a seed round investment of $2.1 million where the backers were Heidi Zak, Social Capital, Slow Ventures, Graph Ventures, and Forerunner Ventures.
Started in 2016 by Bianca Gates, and Marisa Sharkey, the startup creates footwear with style of a designer flat which has the comfort of a sneaker and softness of a slipper. This makes the slippers created by the company the most unique and versatile slippers across the world.
Gates, the co-founder, and CEO of the firm commenting on the fundraising from the backers said, “We are honored to partner with Priti and the Norwest team to help us fuel our expansion goals and become the world's favorite interior design inspired lifestyle brand. Norwest has a proven track record of investing and scaling companies that consumers love and value, so we are thrilled to join their family of beloved brands and leverage their 50+ years of experience."
Norwest Venture Partners' Partner Priti Youssef Choksi talking about the capital infusion said, At Norwest, we are committed to investing in visionary founders who have big aspirations and Bianca and Marisa couldn’t be better examples of the strong leaders we are proud to work with. The team at Birdies has built a beloved brand and we are excited to support them as they continue to scale and connect with today’s modern customers.”