AI Powered Marketing Firm Appier Raises $80 Million


Taiwan based AI-powered Appier, the firm which offers an artificial intelligence engine in order to help brands and retailers improve their customer engagement and predict conversion rates has bagged $80 million in Series D financing. The investment comes from a clutch of backers that include names like Insignia Venture Partners, HOPU-Arm Innovation Fund, TGVest Capital, Temasek’s Pavilion Capital, JAFCO Investment, and UMC Capital.

Before this round, Appier had raised $33 million in its Series C financing where the backers were big names like Alibaba, Sequoia, SoftBank and Line. The current infusion takes the total amount raised by the firm to $162 million since its inception. Founded in 2012 by Chia-Yung SU, Chih-Han Yu, Winnie Lee, the platform leverages machine learning technologies to help enterprises in better customer engagement and sales.

Appier CEO and cofounder Chih-Han Yu while speaking to VentureBeat said, “The real-world environment — unlike that of a lab — is dynamic and diverse and ‘off-the-shelf’ algorithms don’t always cope with it well. Our clients need to be able to use our solutions to manage many different and fast-moving scenarios — different KPIs, varying data sources, etc. This means that our scientists spend a lot of time making sure our deep learning solutions can deliver optimal performance in any situation that our clients might face.”

TGVest Capital chairman DC Cheng through a statement said, “Appier is riding a strong long-term trend for enterprises leveraging data to make smarter decisions. Thanks to its unique use of AI technology in the digital marketing space, Appier has been a category leader since its inception and has the opportunity to expand into new corporate functions where data-based decisions are made. We share Appier’s ambition and we are excited to be a partner to the company. We are confident that Appier will continue to grow as a sustainable technology company at the forefront of technology innovation.”


Image Courtesy : martechseries

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