Bangalore based Trell experience discovery platform which assists you in finding all the happening things around you has secured $1.25 in Seed round funding which was led by BEENEXT and WEH Ventures. The other investors include individuals likes of Rajan Anandan, MD of Google India, Anupam Mittal, Founder of Shaadi.com. Sprout Venture Partners too joined the funding round. The company had earlier raised $250K in funding from the likes of Aprameya Radhakrishna, founder of TaxiForSure; Nirav Choksi, chief executive of supply chain finance tech firm CredAble; Shanti Mohan, CEO of deals platform LetsVenture; Nitin Gupta, CEO of Ola Money and founder of payments firm PayU India; and Amit Lakhotia, former vice president of business at Indonesian e-commerce firm Tokopedia among others.
The firm plans to utilize the fresh capital in scaling and strengthening their product, technology, and data science capabilities.The company was started by IIT alumni Pulkit Agarwal, Prashant Sachan, Arun Lodhi, and NITIE alumnus Bimal Kartheek Rebba in 2017. The firm creates short, engaging video contents to help users discover unique places and palates.
Commenting on the funding, Sachan said, “There is a rising trend of exploring local and travel experiences among the 230 million urban millennials in India. Also, these users have short attention spans and prefer visuals over text; the exponential increase in engagement in short videos and video-first platforms indicate the same, be it for education, news or entertainment. Their need to discover new experiences around them has to be served differently, as the existing platforms are using conventional and dated ways to do so,”
Co-founder Pulkit Agarwal said that “The content is all visual, geo-tagged and has a strong storytelling element, which makes it contextual and immersive, and this differentiates it from other competitors. It will offer an intuitive way for its users to discover real-life experiences around them." The firm says that it has half a million downloads on Android as well as iOS platform where it engages over 200,000 monthly active users. Apart from the mobile apps, the firm attracts users through their web presence as well.
BEENEXT's founder and managing partner Teruhide Sato says that they see a massive market for Trell. “We’re very confident about team Trell’s understanding of what we see as a massive market opportunity. Moreover, we feel the co-founders have strong technical backgrounds, incredible user growth strategies and a highly data-driven approach. I believe Trell will offer a new way for travel & local discoveries," said Sato.