Foodtech Startup Yamo Aimed At Younger Kids Pouches Series A Funding

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Yamo

Switzerland-based FoodTech company Yamo has bagged a fresh round of funding worth € 10.1 million. Dubbed as Series A investment, the current investment is being pumped by Five Seasons Ventures, Swiss Entrepreneurs Fund, Ringier Digital Ventures, Müller Ventures, btov Partners, Polytech Ventures, BackBone Ventures, Investiere Venture Capital and Fundament. The firm had previously raised undisclosed capital in 2017 and 2018. However, TechCrunch reports that the current investment takes the total capital raised by the firm now stands at €12 million.

Yamo was launched in 2016 by José Amado-Blanco, Luca Michas, and Tobias Gunzenhauser as a company that provides parents a healthier and easy food choice for the younger kids. The company sells products via an online subscription model as well as via physical stores in Europe.

Gunzenhauser, the CEO of the firm talking about how they planned to start the company said, “In October 2015 Luca and I were co-workers in the same company, and we decided to eat vegan for a month. After starting our vegan challenge we had to scan food labels for hidden animal products. That was when we realized how many products in the supermarket contain unnecessary sugar and unhealthy ingredients. Out of curiosity, we checked the baby food aisle, naively assuming they would be the cleanest and healthiest food products available. We were quite wrong.”

However, the duo realized that while everyone was talking about healthy and fresh foods for the youth, there was hardly anyone talking about the same for the kids and that’s when they decided that they need to do something about this. And Yamo was born.

Talking further he tells that the company uses high-pressure pasteurization instead of traditional heat-sterilization. Their method kills bacteria in minutes and retains the food’s natural nutrients, taste, color, and smell.

Now, that they have bagged the capital amount, it will be interesting to see how they manage to reach out to more customers in the times to come.

 

Image courtesy: Pinterest

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