Twitter Acquires Chroma Labs To Help Tweeple Design Tweets


Chroma Labs, a startup meant to help users send or upload prettier Tweets and Stories has been acquired by social media giant Twitter. Both the parties have kept the amount for which the deal has been struck between the two hidden.

Chroma Labs was launched in 2018 by Alex Li, John Barnett, and Joshua Harris. The firm had raised seed round funding earlier last year when the backers included names like Sweet Capital, Index Ventures, and Combine VC. Alex Li, who is heading the tech part of Chroma Labs previously worked with Facebook Photos and Instagram Stories as an engineering manager while Joshua Harris worked with Facebook’s augmented reality filters. While Barnett is the founder of ‘Boomerang’.

Kayvon Beykpour, the product lead at Twitter commenting on the deal through Twitter said, "Thrilled to welcome the amazing Chroma_Labs team. They`ll join our product, design, and engineering teams working to give people more creative ways to express themselves on Twitter.”

Through its Chroma Stories app, the platform allows users to millions of stories. The company claims that its app has been installed by nearly 615,000 people.

Chroma Labs through a statement said, “As part of this (acquisition), we’re shutting down our business, effective immediately. You’ll still be able to use the Chroma Stories app to craft amazing stories as long as the app remains installed on your phone, and until there is some breaking change in a future iOS update.” It further added, “We’re proud of this work, and look forward to continuing our mission at a larger scale – with one of the most important services in the world.”

It is going to be interesting to see what changes does the Chroma Labs team brings through its approach and attracts the users on the micro-blogging site.


Image courtesy : TechCrunch

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