San Diego based Cordial which claims to be a next-generation email marketing platform that uses real-time data has secured a Series B funding. New York based growth stage investment firm PeakSpan led the funding round which saw $15 million being infused where the existing investors Upfront Ventures and High Alpha joined the round as well.
The firm intends to use the fund in expanding their multichannel capabilities which includes mobile, browser notification as well along with the web forms which the aim of being on terms with the ever-changing requirements of the marketers.
Cordial, the SaaS product was founded by Adam Gillespie, Chris McGreal, David Baker, Jeremy Swift in 2014 which uses machine learning algorithms in order to optimize the emails. Ever since inception in 2014, the firm has raised around $23.1 million funding in total.
Jeremy Swift, one of the co-founder and CEO talking about the firm said that "The big four marketing clouds simply weren't architected to anticipate the amount of customer data that marketers need to track, analyze and act on in real time."As the complexity and volume of customer data continue to grow, marketers' need for an agile solution that enables personalized communication across channels will only increase. We're thrilled to partner with PeakSpan as we continue to scale our technology and grow our multichannel capabilities."
One of the co-founders of PeakSpan, Philip Dur feels that Cordial is a category-defining company. "There's no doubt that Cordial is and will continue to be a category-defining company. Jeremy and team had the deep industry knowledge and keen foresight to anticipate how the email service provider industry would evolve, and the impressive tech chops to get out in front of it. We're excited to partner with them as they continue to evolve the company to meet the needs of tomorrow's marketer," said Dur.
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