New York-based mobile game publishing platform Tilting Point has announced acquiring city-based Gondola, the in-game offer and video ad optimization platform. The deal amount between the two firms has not been disclosed.
André Cohen, one of the co-founders of Gondola who also is the CTO of the firm will join Tilting Point as Head of Data Science. Niklas Herriger, the other founder and CEO of the firm will sit on the board of Tilting Point as an executive advisor. The duo had founded the firm in 2013. In a seed financing, the firm had secured $200K from an unknown investor.
Kevin Segalla, the Tilting Point founder, and CEO commenting about the deal said, "Gondola was the perfect candidate for our first acquisition because their technology beautifully complements ours and allows us to flesh out a comprehensive developer offering: the best in UA technology with the best in LTV and Live-Ops technology."
Tilting Point president Samir El-Agili talking about the use of the deal said, “Our partners will now have access to an unparalleled opportunity to increase the LTV of their players and scale their live games to levels of success they’ve only dreamt about. And because we only share in the uplift we bring with new players, for developers that have a game that could scale, our no-risk model is hard to argue with.”
Gondola co-founder and CEO Niklas Herriger said that “We are thrilled to be combining forces with Tilting Point. At Gondola, we have spent years building a robust toolset and the opportunity to put these tools to work for their partners is really exciting. For a long time, we have been impressed by Tilting Point’s increasingly powerful work in scaling games and it is fantastic to be joining the team.”
Image Courtesy : Tilting Point