Snapdeal’s Top Executive Jason Kothari Invests In US-Based Flower E-Commerce Company ItsByU


People at top positions in big firms often invest their personal money in startups. Recently, Snapdeal, the Indian e-commerce company’s strategy and investment officer Jason Kothari made an investment in an US-based flower e-commerce company ItsByU.

The company is an inventory-free platform where one can subscribe to the delivery of fresh flowers, gardening tools and online tutorials for flower arrangement.

However, the investment made by Kothari in the firm inform of money is not known as It is not been shared in open.

ItsByU was founded by sisters Caroline Strzalka and Christine Strzalka. Caroline earned her graduation from Wharton while Christine is an alumna of New York University. Christine has immense knowledge of the flower industry. Interestingly, Kothari too graduated from Wharton and had worked in the States for a long time. He led Valiant Entertainment as the CEO and had made few investments earlier as an Angel Investor.

Kothari had earlier backed a video marketing and distribution platform firm Throwingfruit. He had joined Snapdeal last year as a leader to look into the fundraising strategy of the firm. He was working with Snapdeal in building an inventory-free e-commerce model for the firm after they had declined the offer of merging with Flipkart.

Prior to this role, he was heading Snapdeal’s acquisition Freecharge. The company was acting as the payment arm for Snapdeal which they later sold to Axis Bank. Kothari is also one of the board members of real estate development company Emaar India.

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