Good Dog, a marketplace where customers can buy experts suggested dogs has secured a $6.7 million funding. The investment has come from BoxGroup, Felicis, Slow Ventures, Fuel Capital, BarkBox, SV Angel along with top angel investors which include the likes of founders of Warby Parker, Harry’s, Eventbrite, Flatiron Health, PillPack, LearnVest, and DogVacay.
Lauren McDevitt and Josh Wais, two former Jet employees had started the company after facing the troubles when they decided to add a dog in their family. The platform suggests people in buying the dog and then educates them in taking care of the dog. It connects the customers to the trusted vets from where the users can buy the dogs.
McDevitt, speaking to Techcrunch said, “It was hard to determine the good from the bad. It was hard to identify who was doing the right thing. Some put dogs in harm’s way and made it hard for well-intentioned people to find the right dog.”
BoxGroup's David Tisch commenting on the capital infusion said, “I’ve been fortunate to be involved with Josh and Lauren since the inception of Good Dog. As I was embarking on my own dog search, it quickly became clear that this was a totally broken process, opening up a massive opportunity within the $72 billion dollar pet market.”
Wais talking about their mission through the firm said, “Our mission is to help connect well with good to weed out the bad. The industry is broken and we see an opportunity in connecting prospective dog owners with responsible sources to help weed out the irresponsible sources.”
The platform currently has more than 1,000 pups which they have curated from responsible sources after tracking everything through their proprietary standards.
Image Courtesy : gooddog