Online table reservation platform Dineout, the Noida-based firm has announced that it is acquiring foodtech platform Binge Digital which is headquartered in the same city. The financing terms of the deal have not been revealed by both the involved parties. Dineout is set to launch Dine-In, a digital menu product and the deal is expected to help Dineout in this product launch.
Binge Digital assists restaurants upsell and increase ticket size with the use of analytics and video menus. The entire Binge Digital team along with the founders will become part of Dineout as part of the deal.
Naman Jain, Prakhar Agarwal, and Preksha Singla had started the platform. The platform currently helps around 90 outlets in New Delhi by offering them online video content, marketing, and a pre-order system. Café Delhi Heights, Ek Bar (Olive Bars), Local, Vault Café (Big fish ventures) are a few of the names using the product.
Binge Digital cofounder Prakhar Agarwal said that “We believe in creating cutting-edge technology to connect restaurant businesses and customers in ways that will revolutionize the restaurant industry. The same commitment was echoed by Dineout team and we are happy to be a part of India’s largest dining out and technology solutions platform."
Dineout is an online table reservation platform which is owned by Times Internet. The company was founded by Vivek Kapoor in 2012 in Noida. The firm claims to reserve tables for its users for more than 15,000 times across Mumbai and Delhi. The company is also planning the launch in Bangalore as well.
Ankit Mehrotra the Dineout CEO and co-founder said that they were excited about the acquisition. “We are happy and excited to announce the acquisition of Binge Digital which through its cutting-edge technology will enable us to bolster our product portfolio, especially the newly launched digital menu product – Dine-In. We will start offering this product eventually across all the cities we are present in over the next few months," Mehrotra said.
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