Seattle based AI-powered Customer Data Management platform Amperity has confirmed that it has acquired New York-based customer analytics firm Custora for an undisclosed sum. The initial 100 days post the final acquisition will be used for the complete integration of Amperity’s and Custora’s engineering and product teams. The deal will see existing Amperity technology become the Amperity Customer 360 while Custora will be rebranded to Amperity Insights. However, the existing users can continue to use the products separately as well.
Founded in 2011 by Corey Pierson and Jon Pospischil, Custora through its AI-powered platform helps the marketing leaders get important analytics information and then recommend the next steps in order to grow customer lifetime value. Since its inception, the firm had picked up $20.3 million in funding with its last round being Series B, where General Catalyst led the $13.8 million round. Foundation Capital, Greycroft, Valhalla Partners, Kartik Hosanagar, Varsha Rao and Hank Vigil are few of the other notable backers of the firm.
Amperity, on the other hand, was founded by Derek Slager and Kabir Shahani in 2016. The data firm helps companies connect with their customers using the AI-tech. The firm counts big names like Alaska Airlines, Starbucks, The Gap Inc, Moët Hennessy USA, Wynn Resorts, Kendra Scott, Lucky Brand, Planet Fitness, Seattle Sounders, Stanley among its customers. It has raised $87 million to date from backers that include names like Tiger Global Management, Madrona Venture Group, Goldman Sachs, Madera Technology Partners, Declaration Partners, Hyde Park Venture Partners, Joe Montana, Andy Liu, and others.
Corey Pierson, the CEO of Custora says that when the two companies combine together, they produce better results. “The stronger you actually know your customer, the stronger you have your customer 360 profile, the better those insights are. When we sit on top of Amperity, every insight we produce is more valuable to our customers," said Pierson.
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