Palo Alto-based mobile marketing firm AppLovin has announced that it has acquired Israeli SDK management and marketplace company SafeDK for an undisclosed sum. The move is termed as a step towards the goal of AppLovin which is to help the mobile app developers grow and protect their businesses.
Launched in 2015 by Orly Shoavi and Ronnie Sternberg in 2014, SafeDK offers an infrastructure solution in order to improve mobile apps’ security, stability, and QoS by monitoring and controlling 3rd party tools integrated into the apps. The company had raised $5.8 million in funding since its inception from investors that include the names like StageOne Ventures, Kaedan Capital, Samsung NEXT, Leon Walsbein, and Marius Nacht.
Shoavi, the CEO of the platform talking about the acquisition through a statement said, “We are delighted to be working with the AppLovin team to help mobile game publishers grow their businesses. AppLovin has been a trusted partner for the biggest mobile game studios around the world and SafeDK’s technology will strengthen that trust.” SafeDK will continue to offer its services and support the existing customers. The company office in Israel will become the first office of AppLovin in the country.
AppLovin was founded by Adam Foroughi, Andrew Karam, and John Krystynak in 2012 as a platform that helps game developers in marketing. The company offers a platform that helps users acquire new users, access insights, monetize and publish their games - all in one place. The unicorn firm has raised close to $1.5 billion in funding from backers that include the names like Orient Hontai Capital, Webb Investment Network, Suren Markosian, and Kohlberg Kravis Roberts.
Idil Canal, Director, Platform Product at AppLovin commenting on the deal said, “We’re excited to have SafeDK as an integrated offering in AppLovin’s developer tools. We aim to bring developers the tools they need to grow a successful business. We started working with SafeDK because it is the best and only tool out there for protecting brand safety in apps.”
Image Courtesy : globes-Israel